I was shopping with MadMommaMonk this weekend and we went into the nearest store — a Target. As we entered, MadMommaMonk informed me she was breaking a rule of hers by shopping there. It seems Target has replaced Merry Christmas with Happy Holidays in their advertising.
Well, MadMomma, I must respectfully disagree with you on this one. I have said it before and I will say it again. We should not be surprised when the world behaves, well, worldly.
Targets consumers include people who will be buying for Chanukah, Kwanzaa and other purposes. While the majority are purchasing for Christmas, they are purchasing for a Christmas foreign to the Bible. For while the Bible proclaims the story of Jesus’ birth, a day commemorating His birth is never mentioned. And if it was mentioned, I am quite confident it wouldn’t include the crass commercialism we attach to the holiday today. Target may be doing us a favor by distancing what is happening in their store with Christ.
I remember a day when Christians loudly protested that consumerism was overshadowing the true message of the day. We have now not only joined in that gross display of greed and excess, but we protest when a house of greed attempts to create a separation between the two.
For those of you who have dismissed me as a heretic who has no scruples, let me say there are companies with whom I will do no business for ethical reasons. But this is a phony reason. Christians need not expect the world to hold up and proclaim the name of Christ. That is our duty, not theirs. This is a time when our efforts would be better spent proclaiming the name of our Savior rather than whining about the world not proclaiming His name.